By H. Kursad Devecioglu
Direct mail is a powerful tool, which enables you and your organization to pinpoint your customers and make customized offers. And, if you have a field sales team, it will help you decrease the sales team’s per-customer costs.
By K. Schipper
Looking for a good sales tool that will not only make your customers happy but also simplify your own life? Try throwing in the kitchen sink.
By Tom McNall
Why are stone floors becoming high maintenance? When did the hardest surface known to man (next to diamonds) start to need coatings to protect it? Why is stone so hard to take care of, when the general attitude is “any idiot can run a mop?”
By K. Schipper
LOS ANGELES – Imagine a project where the high-profile architect wants to use natural stone, even though the budget seems to discourage it – and there’s a demanding government regulatory body when it comes to construction.
By Emerson Schwartzkopf
Back when I was growing up – a phrase that builds up more of an antique patina on a daily basis – one term that shone brightly was full-service.
By K. Schipper
ENGLEWOOD, Colo. – If the history of The Denver Marble Company started when Bernie Polak first turned the door key as the owner in the 1970s, it’d still be older the most of the competition … but that’s only part of the story.
By Kevin M. Padden
(Last month, the author illustrated how to avoid problems by involving customers in slab selection. Now, here’s how to help them take a closer look at natural stone.)
By Kevin M. Padden
In all of your experiences in the natural-stone business, have you ever found the “perfect” slab? I’m sure that your customers, in their high-and-low search, have sometimes come close (at least in their own minds) – but is it really out there?
By Gregg Wallis
Recently, I read an article on the Web about Granite Industries of Vermont and its contract for the stonework for Arlington National Cemetery. In the story, the company was creating a headstone for Captain Michael Tarlavsky. Unfortunately, I had a greater connection to this story than just the industry I’ve been involved in for more than seven years.
By Terri Chance
Stone floors can be a treat for the eyes – but on a cold morning, feet often tell a different story.