Stone Seminar Targets Strategic Marketing

NEW YORK – The Turkish-American Chamber of Commerce and Industry (TACCI) organized an exclusive natural-stone marketing seminar for natural stone professionals in New York on Jan. 20.
“Strategic Natural Stone Marketing: 7 Ways to Profitable Direct Marketing Imported Natural Stone Products in the U.S. Marketplace” by Hasan Kursad Devecioglu included information about the types of strategic natural-stone marketing mistakes made in the United States and how direct marketing can be used to increase natural-stone sales and customer retention.
Devecioglu is a direct-marketing consultant and a natural stone professional; he’s also author of Marketing Imported Natural-Stone Products in the Competitive U.S. Marketplace. After the seminar, he answered questions about branding, direct mail and customer-relationship management.