Genuine Stone™ Hits the Web

HOLLIS, N.H. – There’s a new online voice for the natural-stone movement with www.genuinestone.org, courtesy of the Natural Stone Council.
The Genuine Stone™ site, developed in partnership with McKee Wallwork Cleveland, an Albuquerque, N.M.-based advertising agency, reflects the NSC’s new branding message, As Genuine as You, and offers architects, designers, and builders solid examples of ways to bring that message to life using genuine stone.
“Our primary goal is to create a one-stop shop for people to find the answers and resources they need with regard to stone,” said Sarah Biondi, account manager at McKee Wallwork Cleveland. “Further, the Website tackles some of the misconceptions and myths currently in the marketplace about natural-stone products.”
The site offers a photo library of stone applications and installations as well as the variety of products available. There is also a section devoted to green building, explaining the NSC’s work in establishing stone as an eco-friendly building material.
“Our new Website opens up a vast opportunity for us to create awareness of Genuine Stone online,” said Mark Fernandes, chairman of the NSC. “The site will be the go-to Internet destination for those in our industry and in the trades interested in learning more about genuine stone products.”