MIA Leadership W’shop Oct. 18-19
Branding Your Business Locally: What Works, What Doesn’t and Why with Marty Gould, president of Focalize Now in Cooper City, Fla. He’ll show that branding isn’t just for major national companies; every local business has the chance to build itself into a trusted brand. There’s a lot more to branding than logos and slogans, however, and Gould will reveal the secrets that top global and national companies use to build brand identity and reputation – and how to adapt those ideas to your local market.
In addition, lunch will include a Perspectives Roundtable Discussion with Vierra, Anton and Fernandes.
The event will begin on Oct. 18 with an evening reception hosted by Walker Zanger.
The MIA board of directors, volunteer committee chairs and other industry leaders will be attending the event.
Workshop rates for MIA member firms are $249 for the first person registered, and $229 for each additional person. Non-MIA members can send the first person for $299 and $279 for each additional person. Registration includes the Oct. 18 reception, a continental breakfast and lunch on Oct. 19, and a $50 coupon for the MIA Bookstore.
Special prices are available for lodging at the Gaylord Texan, located six minutes from Dallas-Fort Worth International Airport. Contact the facility at 866-782-7897 and ask for Marble Institute or X-MRB10 rates.
For a full agenda and registration information, go here.
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